BRAND TEAM
STEP 1
Campaign Kickoff
Objective · Budget · ROAS
STEP 6
Dashboard Review
Spend · ROAS · Affordances
STEP 9
Execute Optimizations
Budget · Creative · Bids
AGENCY
STEP 2
Customer Profiles
Demographics · Behaviors
STEP 3
Channel Mapping
Profile → Channel → Platform
STEP 4
Agency Plan
Creatives · $18M Budget
PLATFORM
STEP 5
Campaign Launch
DSP · Real-Time Bidding
STEP 7
Ingest Telemetry
CTV · Social · Search · Retail
STEP 8
Compute Attribution
Multi-Touch Credit
PLATFORM
Apply Optimizations
Bids · Budgets · Creatives
AI ADVISOR
STEP 10
Advisor Playbook
Course Corrections · Narratives