BOUNTY Q3 CAMPAIGN — Ontology-Driven Dashboard
Campaign ROAS: 2.9x (Target 3.5x)
Budget Pacing: 97% | Proj. Spend: $17.8M
85 Days Left
CAMPAIGN HEALTH — by Ad Group
✓ Families on CTV
— On track
Completion rate: 74% | Est. reach: 12.3M households
CTV is building awareness effectively for primary profile.
✓ Families on Social
— On track
Engagement rate: 2.1% | Cost per engagement: $1.82
Performing above plan. Creative "Kitchen Mess 15s"
outperforming "Absorbency Demo" by 1.8x on Instagram.
▲ New Homeowners on Social
— Outperforming
Cost per click is 35% lower than plan.
Pinterest home-organization content driving high engagement.
Increase budget 20%
Est: +$42K rev
Expand to YouTube home
Est: +$28K rev
▼ Bulk Buyers on Retail
— Underperforming
CPC on Amazon is 40% above target ($0.84 vs $0.60).
Likely cause: competitor store-brand promo active.
Reduce Amazon bid cap 15%
Est: save $31K
Shift budget → Walmart Connect
Est: save $18K